Book review: Building a StoryBrand

Building a StoryBrand Welcome back to the Hugoversity library where we review PR and marketing-related books to help our students learn. Since having more time on our hands while being

Fancy a career in PR?

Our second virtual Hugoversity seminar, ‘Fancy a career in PR?’ went down a storm with the pupils. With the coronavirus lockdown still in place, Prefect Natalie entered the living rooms

Book review: How to Own The Room: Women and the Art of Brilliant Speaking

How to Own The Room: Women and the Art of Brilliant Speaking by Viv Groskop Welcome once again to the Hugoversity library, where each month we review a PR and

The Art of LinkedIn Advertising

March’s Hugoversity was a session with a difference – we went virtual! With the country on a coronavirus lockdown, Prefects Charlotte, Jenn and Sophie brought the classroom to our students

Making the most of your downtime

Thanks to the increasing impact of coronavirus, times are tough for businesses, and, with the recently-announced lockdown imposed, could get tougher. It may be hard to see at the moment,

Get ready for Hugoversity!

Following the recent announcement advising social distancing, this month’s Hugoversity seminar will be coming to you live in your living room! (Or wherever else you’re spending your WFH days). We’ll

We’re coming to your house!

Before you rush to bolt your doors, we’re not actually coming, but virtually. Our social media training company, Hugoversity, is taking our social media training courses online (so not quite

Book review: The Science of Storytelling

The Science of Storytelling by Will Storr Welcome once again to the Hugoversity library, where each month we review a PR and marketing-related book to help our students keep on

The benefits of lifelong learning

Here at Hugoversity, lifelong learning is our raison d’etre. The Prefects have all left their school and university days behind them, but we’re passionate about continuing our education, both in

Book review: How Brands Grow

How Brands Grow, by Byron Sharp Welcome to the Hugoversity library, where each month we’ll be publishing a PR and marketing book review to inspire our students to keep learning