Book review: How to Win Friends and Influence People

Welcome back to the Hugoversity Library, where each month our prefects review a PR and marketing book to help you decide on your next read (or influence you, if you

Book review: Glory – The magic formula for winning more business awards

Ready for another Hugoversity book review? One of Harvey & Hugo’s newest Pack members, Jenny, has read and reviewed Louise R Turner’s Glory: The magic formula for winning more business

Book review: Eat Your Greens by Wiemer Snijders

It’s time for another entry into the Hugoversity library. This month, prefect Becky has been eating her greens, as well as reading the book by Wiemer Snijders. Even if you

Where do I start with video for social media?

Video may have killed the radio star, but its fugitive life is killing it over on social media. Views of branded video content have increased 99 per cent on YouTube

How can you implement nudge marketing?

In March, we took a look at nudge marketing; what it is, why it works and the different elements of it. But how can you implement this into your marketing

What is nudge marketing?

Here at Harvey & Hugo, when we are planning content and marketing strategies, we look at things on a deeper level than just selling a product – it’s all about

Social media advertising 101

At March’s Hugoversity seminar, prefects Natalie and Beth welcomed business people from across the North East, who were keen to learn about social media advertising. Covering what social media advertising

Sharing our 2019 marketing seminar plans

At our PR and marketing training school, we’re passionate about sharing knowledge to help people within businesses become their own brand curators. We recently ran a survey to help us

How to be a Marketing Unicorn

You already know that writing those blogs and case studies each month is important, but are they really doing what you need them to? Are you identifying and taking advantage

Mastering Mailchimp

On Friday April 27th, Prefects, Natalie, Katie and Becca, welcomed students from a range of industries to The Forum in Darlington for Hugoversity’s Mastering MailChimp seminar. The session covered the