Here at Hugoversity, lifelong learning is our raison d’etre. The Prefects have all left their school and university days behind them, but we’re passionate about continuing our education, both in and out of the classroom.

And we’re not alone; with automation on the rise and the jobs market becoming ever-more competitive, more and more employees are releasing that they need to always be evaluating their skills to keep up with the competition.

We’re also living and working longer, which means that the skills we learnt at school aren’t necessarily relevant to the jobs we may have in later life.

As Lynda Gratton and Andrew Scott, authors of The 100-Year Life, point out: “If you now work into your 70s or 80s in a rapidly changing job market, then maintaining productivity is no longer about brushing up on knowledge — it is about setting time aside to make fundamental investments in re-learning and re-skilling.”

And there comes the rub; who, working a full-time job, maybe with a couple of kids, has the time or money to invest in further education?

Well, it needn’t be a major investment of time or money. There are plenty of evening classes available in all sorts of subjects, or your may be able to come to an agreement with your employer about taking a bit of time off – especially if it will benefit the business in the long-term.

In fact, that’s why we set up Hugoversity – to provide like-minded professionals with short, snappy sessions full of everything you ever wanted to know about PR and social media. Coming in at just an hour and a half, our sessions are a great way to refresh your knowledge and get those cogs turning.

But maybe the most convenient way to keep learning is through reading – and it certainly works for some of the most successful people alive. Business magnate and philanthropist Warren Buffet is said to devote 80 per cent of his time to reading, while Barack Obama set aside at least one hour a day while he was in office to reading.

There are books out there on absolutely everything, and, best of all, this type of learning involves minimal outlay and can be done entirely at your own pace.

Not sure where to start? Well, the Hugoversity Prefects are here to help, with our brand new Library, where, each month, we review a PR and marketing book and share our thoughts with you.

Whatever you learn about, and whichever method you choose, increasing your knowledge is always going to be a good thing, both for you and your career.

For, as the Chinese proverb goes: “Learning is a treasure that will follow its owner everywhere.”