Benefits of a PR campaign

“If I was down to my last dollar, I’d spend it on public relations.” Bill Gates Now Bill is clearly a wise man! Here are some reasons he’d put his

Head Prefect Charlotte & the ‘tail’ of Harvey & Hugo

In this fast-paced accelerating technological world, Head Prefect Charlotte, believes that the learning never stops. That’s why, earlier this year, she launched Hugoversity, a PR and social media school that

Tricks of the Trade

There was a time when appearing in your target market’s favourite magazine, for free, was deemed a simple enough task. A story was sold in (well of course) and the