With more than 100,000 posts uploaded onto LinkedIn every week, it’s very difficult to be heard above the noise.

The platform offers great opportunities for brands to showcase their expertise and to captive the professional audience, which ultimately leads to a boost in industry status.

We all know the competition is fierce and the reality is that unless your posts get picked up by LinkedIn’s Pulse editorial team and shared on a specific channel, posts have a very slim chance of reaching anyone beyond your first-degree connections.

So what can you do to boost your chances of increased exposure on LinkedIn?

Research carried out by the professional social network, which incorporates feedback from over 9,000 LinkedIn members, discovered the following:

• 57% of members thought that the top sources for driving engagement are their peers
• 44% of respondents share content that they find inspirational
• One of the top five reasons for content engagement was that the post was educational or informative
• The topics which drive engagement are industry trends and news

As a Newcastle social media agency, we can help with all your needs including developing a social media strategy and growing your firm’s LinkedIn presence. Throw us a bone on 01325 486666 or info@harveyandhugo.com