Slide TRAINING training

TRAINING

Whether for a large team of people, right down to one-on-one training, our courses are always bespoke to your organisation’s vision, values and target market. The skills of the learners are also assessed prior to the training to ensure that the content is delivered at the right level and pace.

Our training sessions are based on that wise old Chinese proverb, “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand”. Therefore our sessions are engaging and interactive and where Wi-Fi allows, involve live demonstrations and workshops for the students to really get their teeth into.

We can even offer our unique talent incubation service, ‘Harvey & Hugo Homegrown’ where your learner can get hands on experience with us by being fully immersed in our office for a few days. Now, they may come out of this a little bit crazy having spent time with The Pack, but on the plus side they will have had plenty of time being involved in day-to-day work.

Where possible we like to work on live projects for you, so not only are your team developing new skills, but they are already working on your PR and marketing projects. For example, if you have some news you’re eager to share, we can train in the press release process by working on your release. Everyone loves a bit of added value!

After-training support is provided where you can call our team of prefects to ask any questions you have. We can also set targets and KPIs for teams to achieve post-training and carry out regular reviews. In the fast-paced world of social media a lot of things change even just over a period of 6-months, so we recommend regular refresher courses are also booked in.

Hugoversity clients gain free access to our seminar programme where they can top up their knowledge on all of the latest PR and marketing trends.

We offer Marketing Training in Newcastle:

How to create your vision
Determining your values and culture
Defining your brand language
Creativity workshop
Strategy development
Setting KPIs and measurement

Creating the best angle for a story
Writing the prefect press release
Creating a strong pitch and sell-in
Media relations – building strong relationships
Media research
Distributing a release
Compiling coverage
Advertorials & features
Cutting collation and measurement
PR photography
PR software
Crisis communication

How to carry your story on social media
Live press releases
Sponsored content
Finding opportunities on social media and other digital platforms (e.g. response source)
Improving media relations using social media
Using your press release as an SEO tool
Link building
Blog placement
Guest bloggers

Managing social media accounts (Various platforms)
Social media advertising
Measurement tools
Developing creative content
Engagement and follower strategies
Social media crisis management

Blog writing
Creating creative content
Optimising your content for search engines (SEO)
Developing a content strategy
Creating newsletters
Developing multi-media content
Creating your own channels
Measurement of content marketing

Something not on the list that you need?

Ask us about it and if we can’t help you, we’ll know someone who can.

To find out more about our Marketing training in Newcastle or to get a quote:
study@hugoversity.com
01325 486666

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