“If I was down to my last dollar, I’d spend it on public relations.” Bill Gates
Now Bill is clearly a wise man! Here are some reasons he’d put his precious last dollar into a PR campaign.
- It raises awareness of your company
You could have the best product or service in the universe, but if no one knows about it, you’re not going to sell any!
- It helps tell your story
People don’t buy what you do, they buy why you do it. PR helps tell your story and explain why you do it.
- It builds Emotional Selling Points
As well as helping convey USPs, PR can help build in ESPs which help build brand loyalty.
- It’s vital for communication
It’s not just your clients you need to communicate to. PR helps nurture understanding between all stakeholders.
- It can change attitudes and perceptions
After all they say, there is no truth, only perception!
- It can be more cost-effective
It’s much cheaper than advertising and also has that added credibility.
- It helps drive traffic to your website
PR is a great tool for helping with Search Engine Optimisation. You can build in key words and a lot of news sites have high page rankings to link back to your website.
- It can lead to other opportunities
Recruitment, sponsorship, award nominations and even new business can all be the product of a successful PR campaign.
If you’re ready to start experiencing these benefits and would like to be trained in PR skills, throw us a bone on 01325 486666 or email study@hugoversity.com.
